Do you use social networking effectively?

Interesting article on social networking

http://www.socialbro.com/blog/j-k-rowling-6-ingenious-authors-can-teach-social-media?hsCtaTracking=69d6cd08-6eb7-455a-bbcd-6d9e56c0f462%7C341cfcf3-1ded-4d87-b52c-47a7c5601796

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